Sans Normal Mybis 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helvetica' by Linotype, 'Jindo' by Nine Font, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, sporty, impact, approachability, clarity, modernity, display strength, rounded, blocky, compact, high-impact, sturdy.
This typeface is a heavy, rounded sans with broad proportions and a compact, efficient footprint. Strokes are uniformly thick with softened corners and curved joins that keep counters open despite the weight. Curves are built from smooth circular and elliptical forms, while diagonals and terminals tend to end in blunt, squared-off cuts. The overall rhythm is bold and even, with sturdy silhouettes and clear differentiation between straight and curved components.
Best suited for headlines, posters, packaging, and bold brand marks where maximum impact is needed at moderate to large sizes. It can work for short bursts of text (subheads, calls to action, labels) when a strong, contemporary voice is desired, and it holds up well in simple interface or wayfinding contexts where clarity and presence are priorities.
The tone is assertive and high-energy, with a friendly approachability created by the rounded construction. Its dense black presence reads as confident and attention-grabbing, suited to contemporary, commercial messaging rather than delicate or formal settings.
The design appears intended to deliver a modern, high-impact sans voice with rounded geometry that stays approachable. It prioritizes strong silhouettes, consistent stroke weight, and legible, open counters to remain readable while projecting a bold, commercial character.
In text, the weight produces strong color and a tightly packed look, with punctuation and figures matching the same robust, simplified geometry. The uppercase feels especially block-forward and signage-like, while the lowercase maintains legibility through generous bowls and straightforward forms.