Sans Normal Afmuz 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Multiple' by Latinotype, 'Alergia Grotesk' by Machalski, 'June' by Schriftlabor, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, modern, friendly, sporty, casual, energetic, approachability, momentum, clarity, contemporary tone, rounded, oblique, clean, boldish, open.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. Forms are built from soft curves and broad, open counters, with gently squared terminals that keep the shapes crisp rather than bubbly. Uppercase letters read wide and stable, while the lowercase has a compact, lively rhythm; the single-storey a and g, plus a curved, descending y, reinforce an informal, contemporary feel. Numerals are clear and sturdy, with simple silhouettes and minimal internal detailing.
Well suited to branding and display settings where a friendly, modern voice is needed—logotypes, headlines, posters, packaging, and short UI labels. It can also work for brief editorial or marketing copy when a sense of motion and informality is desirable, though the oblique posture is best used where sustained reading isn’t the primary requirement.
The overall tone is approachable and upbeat—more sporty and contemporary than corporate. Its slant adds motion and informality, giving text a conversational, energetic cadence while staying clean and legible.
Designed to deliver a clean sans structure with rounded warmth and a built-in sense of speed. The combination of open shapes, simplified lowercase construction, and a consistent slant suggests an intention to balance approachability with contemporary, action-oriented messaging.
Round letters like O/C/G/Q stay smooth and evenly weighted, and diagonals (V/W/X/Y) are cut with sharp joins that add snap to the otherwise soft construction. The generous apertures in letters such as e and c help maintain clarity at smaller sizes, while the italic angle makes long passages feel more dynamic than neutral roman text.