Sans Normal Isbi 14 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, chunky, friendly, retro, soft, impact, approachability, retro feel, playfulness, rounded, bulky, compact, bouncy, cartoonish.
A heavy, rounded sans with compact counters and a strong, blocky silhouette. Curves are broadly swollen and softened, while terminals tend to be blunt and flat, creating a sturdy, poster-like texture. The x-height reads large, with short ascenders and descenders that keep lowercase lines tight and dense. Forms show gentle, sometimes asymmetric shaping (notably in S/s and a few diagonals), giving the face a lively rhythm rather than strict geometric regularity.
Best suited to headlines, posters, and short, high-impact copy where its dense, rounded mass can carry personality. It also works well for packaging, product branding, and logo wordmarks that want a friendly, retro-leaning presence. For longer text, it performs more comfortably at larger sizes with generous leading.
The overall tone is upbeat and approachable, with a toy-like, comedic warmth. Its exaggerated mass and rounded joins evoke retro display lettering and playful branding rather than formal editorial typography.
The design appears intended as a characterful display sans that prioritizes immediacy and charm—delivering a bold, rounded voice with compact interiors and an energetic, slightly irregular rhythm to keep the texture lively.
Uppercase letters feel especially solid and rectangular in their spacing, while the lowercase introduces more personality through simplified bowls and compact apertures. Numerals share the same inflated, sturdy construction, maintaining a consistent color across mixed text. In paragraphs, the dense interior spaces and heavy joins create strong impact but can make small sizes feel crowded.