Sans Normal Veluj 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acherus Feral' and 'Acherus Grotesque' by Horizon Type, 'Core Sans C' by S-Core, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: branding, packaging, editorial, advertising, ui text, modern, friendly, informal, dynamic, clean, approachability, modernization, readability, motion, rounded, humanist, soft terminals, open counters, slanted.
A slanted sans with rounded construction and smooth, low-contrast strokes. The forms lean consistently to the right and use gently curved joins and softened terminals, giving the outlines a fluid, pen-like rhythm without becoming calligraphic. Counters are generally open and circular/oval, with simple, straightforward geometry and even spacing that keeps words readable in running text. Numerals follow the same rounded, slightly forward-leaning logic, matching the overall texture and cadence of the letters.
Well-suited for branding and packaging that benefits from a friendly, contemporary tone, as well as editorial pull quotes or short paragraphs where a lively italic voice is desired. It can also work for UI accents, navigation labels, and marketing copy, especially when a clean sans is needed with a warmer, more informal feel.
The overall tone feels modern and approachable, with an energetic forward motion from the italic slant. Rounded shapes and softened endings add a friendly, casual voice, making it feel conversational rather than strictly corporate. The result is clean and contemporary, with a subtle human touch.
The design appears intended to provide an italic sans that remains clear and neutral while adding warmth through rounded forms and softened terminals. Its consistent slant and open shapes suggest a focus on comfortable reading in short-to-medium text, while still offering enough personality for display use.
Uppercase characters appear compact and smooth, while the lowercase carries most of the personality through round bowls and simple, open shapes. The slant is steady across cases and figures, which helps maintain a cohesive texture in multi-line text and mixed-case settings.