Sans Normal Okkum 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Muller' and 'Muller Next' by Fontfabric, 'Galvani' by Hoftype, 'Creata' by Ivan Petrov, 'Riveta' by JCFonts, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, packaging, modern, confident, friendly, clean, utilitarian, impact, clarity, versatility, modernity, geometric, rounded, blocky, compact, high legibility.
A sturdy sans with broad proportions and heavy, even strokes that keep contrast minimal. Curves are smooth and generously rounded, while joins and terminals stay crisp, producing a clear, contemporary rhythm. Counters are fairly open for the weight, and the overall silhouette reads compact and stable, with straightforward construction across caps, lowercase, and numerals.
Best suited to headlines, posters, and branding where a strong sans voice is needed, and it also performs well for short UI labels and callouts thanks to its clear, open forms. The dense weight makes it especially effective in high-impact settings where text must hold its ground against imagery or color.
The tone is modern and matter-of-fact, with a friendly softness coming from rounded curves and open forms. Its weight and width give it a confident, assertive presence that feels practical rather than decorative.
Likely intended as a versatile, contemporary display-to-text sans that prioritizes clarity and impact through broad proportions, low-contrast strokes, and rounded, geometric construction.
The lowercase shows simple, workmanlike shapes with consistent stroke behavior, supporting readability in continuous text. Numerals are similarly robust and clean, matching the alphabet without stylistic quirks that would disrupt typographic color.