Sans Normal Jubum 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Maxima Now Pro' by Elsner+Flake, 'Telder HT Pro' by Huerta Tipográfica, 'Molde' by Letritas, 'Identa' by Sudtipos, and 'Adelle Sans' and 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, motion, clarity, modernity, approachability, oblique, rounded, geometric, compact, high-clarity.
A heavy, oblique sans with rounded, geometric construction and clean, continuous curves. Strokes are broad and even, with smooth transitions and minimal modulation, giving letterforms a solid, compact presence. Counters are generally open and circular/elliptical, while terminals are crisp and simply finished. The italic slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm and a slightly condensed, punchy texture in text.
Best suited to display roles where strong presence and fast recognition matter: headlines, short subheads, branding marks, posters, and packaging callouts. The consistent oblique angle also works well for sports, automotive, and other motion-oriented themes, and it can hold up for brief UI labels or navigation when set with generous spacing.
The overall tone is assertive and upbeat, with a contemporary, active feel driven by the steady slant and dense weight. Rounded forms keep it approachable rather than harsh, balancing impact with friendliness. It reads as energetic and pragmatic—built to be noticed without becoming decorative.
The design appears intended to deliver a modern, energetic sans voice with high impact and straightforward legibility. Its rounded geometry and consistent slant suggest a focus on dynamic messaging—emphasizing speed and confidence while staying broadly usable for contemporary display typography.
The uppercase set feels stable and sign-like, while the lowercase maintains clear differentiation between similar shapes through open counters and straightforward joins. Numerals are sturdy and legible, matching the same forward lean and rounded geometry, which helps keep mixed alphanumeric settings visually coherent.