Sans Normal Luriv 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Ardena' by Fincker Font Cuisine, 'Galvani' by Hoftype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Core Sans N' and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, assertive, modern, punchy, impact, speed, emphasis, modern branding, display strength, oblique, compact apertures, soft corners, high impact, chunky.
A heavy, oblique sans with broad proportions and compact internal counters. Curves are smoothly rounded with slightly softened corners, while joins and terminals tend to be blunt and clean, keeping the overall texture dense and even. The stroke flow shows a consistent forward slant and a sturdy, blocky build, producing dark color on the line and clear silhouettes in both uppercase and lowercase.
Best suited for display contexts where strong presence is needed: headlines, poster typography, sports and fitness identities, promotional graphics, packaging callouts, and short signage. It works especially well when set large, where the dense shapes and oblique stance can carry a message with immediacy.
The font conveys speed and momentum through its pronounced slant and thick, confident forms. Its tone feels sporty and assertive, with a contemporary, no-nonsense presence that reads as energetic rather than formal.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning rhythm while staying within a clean sans framework. Its simplified, rounded construction prioritizes boldness and clarity in short bursts of text.
Round letters like O and 0 are close in construction, and the overall set leans on bold, simplified shapes with limited interior space, which strengthens impact but reduces delicacy at smaller sizes. Numerals share the same robust, forward-leaning rhythm, supporting consistent emphasis in mixed text.