Sans Superellipse Upbi 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, gaming ui, sports branding, futuristic, techy, industrial, sporty, tactical, impact, modernity, tech aesthetic, branding, display legibility, rounded corners, squarish, geometric, compact counters, blocky.
A heavy, geometric sans built from squarish, superellipse-like forms with rounded corners and broad, flat terminals. Curves resolve into softened rectangles rather than true circles, giving letters like O, C, and G a boxed, engineered feel. Strokes stay uniform with tight internal counters and sturdy joins; diagonals on A, V, W, X, Y, and Z are clean and angular, while horizontals are wide and assertive. Lowercase follows the same modular construction with simple, compact bowls and short extenders, maintaining a consistent, block-forward rhythm across text.
Best suited for display applications where impact and a technical character are desirable—headlines, brand marks, packaging, sports identities, game titles, and interface labels. It can work in short blocks of text at larger sizes, where its compact counters and squared curves remain clear and contribute to a bold, contemporary look.
The overall tone is modern and machine-made, with a confident, high-impact presence that reads as tech, automotive, and sport-oriented. Its rounded-rectangle geometry adds a friendly smoothness to an otherwise rugged, industrial voice, producing a “sci‑fi interface” feel without becoming decorative.
The design appears intended to deliver a robust, futuristic sans with a rounded-rectilinear construction that feels engineered and contemporary. Its consistent geometry and softened corners suggest an aim for strong recognition, legibility at display sizes, and a cohesive “tech hardware” aesthetic across letters and figures.
The tight apertures and dense counters emphasize mass and solidity, while the squared curves create a distinctive silhouette at display sizes. Numerals and capitals appear designed for strong, stable word shapes, favoring clear, sign-like forms over delicate detail.