Sans Normal Itbef 2 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, confident, chunky, display impact, approachability, brand voice, high visibility, rounded, soft, blunt, compact, geometric.
A heavy, wide sans with rounded counters and blunt, squared terminals that keep the silhouettes clean and sturdy. Curves are smooth and generously swollen, while joins and diagonals stay crisp, giving the design a clear geometric backbone. The lowercase is large and open, with single-storey forms and simple construction; punctuation and figures follow the same solid, no-fuss drawing. Overall spacing feels even and stable, producing a dense, high-impact texture in text.
Best suited for headlines, posters, and large-format messaging where width and weight can deliver immediate impact. It works well for branding and packaging that wants a friendly, contemporary-retro feel, and for signage or labels that benefit from sturdy, highly visible letterforms.
The tone is upbeat and approachable, with a slightly retro, poster-like presence. Its broad forms and softened curves read as friendly rather than aggressive, projecting confidence and simplicity. The overall impression is bold and fun, suited to attention-grabbing, informal messaging.
This design appears intended as a high-impact display sans that combines geometric simplicity with softened, rounded readability. The wide stance and large lowercase aim to create a strong voice and an inviting texture in short phrases and branding-led typography.
Round letters like O and Q appear slightly squashed to match the wide set, with a compact tail on Q. Diagonals in V/W/X and the angled strokes in Z and 2 add a sharp counterpoint to the otherwise soft, rounded shapes, helping the face stay legible at display sizes.