Sans Normal Atbab 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, friendly, clean, modern, approachable, neutral, everyday readability, friendly modernity, versatile system use, brand approachability, rounded, open apertures, even rhythm, soft terminals, humanist.
A rounded sans with smooth curves, soft terminals, and an even, steady stroke. The forms lean slightly humanist rather than purely geometric: counters are generous, apertures stay open, and joins are subtly softened, giving the letters a warm, contemporary texture. Uppercase shapes read clean and uncomplicated, while lowercase maintains clear differentiation and a consistent, readable rhythm in text. Numerals follow the same friendly construction, with simple, open forms that sit comfortably alongside letters.
It works well for interface typography, product branding, and general-purpose editorial layouts where a clean sans is needed but a softer voice is preferred. The open apertures and even rhythm also suit signage and packaging applications that benefit from quick legibility.
The overall tone is approachable and modern, balancing neutrality with a mild warmth. Its rounded construction and open shapes keep it from feeling clinical, making it suitable for brands that want clarity without sharpness or austerity.
The font appears intended as a versatile, everyday sans that prioritizes clarity and a friendly demeanor. Its rounded detailing and humanist proportions suggest it was drawn to perform reliably in continuous reading while still offering a contemporary, approachable character for identity use.
The design shows a consistent rounding strategy across straight strokes and curves, which helps maintain cohesion at both display and text sizes. Spacing appears comfortable and stable in the sample paragraphs, contributing to an easy, unforced reading color.