Sans Normal Vedis 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, approachable, lively, modern, approachability, informality, modern warmth, friendly emphasis, rounded, soft, humanist, monoline, open.
A rounded, right-leaning sans with smooth, monoline strokes and generously curved terminals. Forms are built from simple arcs and ovals, with open apertures and clear counters that keep the texture light and readable. The uppercase is compact and slightly narrow in feel, while the lowercase shows more irregular, handwritten rhythm—especially in multi-stem letters like m and w—creating a subtly variable, organic flow. Numerals are simple and curvy, with a clean, single-storey style in several figures and an overall consistent stroke weight.
This style suits brand identities that want warmth and approachability, as well as packaging, posters, and headline typography where a casual italic energy is desirable. It can also work for short-to-medium reading in marketing copy, captions, and social media graphics where a friendly tone supports the message.
The overall tone is friendly and informal, with an easygoing, conversational voice. Its italic slant and rounded construction give it a dynamic, personable character that feels contemporary rather than formal or technical.
The design appears intended to provide an informal italic sans that stays clean and legible while adding a human, rounded softness. It aims to balance modern simplicity with a handwritten-like liveliness for expressive, everyday communication.
Letterfit and spacing read as even in text, with a smooth baseline flow and soft joins that avoid sharp corners. Distinctive, rounded diagonals and gentle curves help maintain clarity at display sizes while still feeling relaxed.