Sans Normal Vedim 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, posters, ui labels, friendly, casual, modern, approachable, informal, approachability, modernity, motion, simplicity, clarity, rounded, soft, humanist, oblique, clean.
This is a rounded, oblique sans with soft terminals and low-contrast strokes. Curves are generous and smooth, with gently squared corners on some joins that keep the shapes from feeling overly bubbly. Uppercase forms are simplified and open, while lowercase letters lean into a humanist rhythm with single-storey shapes (notably the a and g) and compact bowls. Numerals follow the same soft geometry, with clear, uncomplicated silhouettes and a slightly playful stance from the slant.
Well suited to branding systems, packaging, and marketing where a modern-but-warm voice is needed. The oblique stance and rounded forms make it effective for headlines, pull quotes, and short UI labels where friendliness and momentum are desirable.
The overall tone feels friendly and conversational, combining modern simplicity with a relaxed, personable slant. Its rounded construction reads as approachable rather than technical, giving text a light, informal energy without becoming novelty-driven.
The design appears intended to deliver a clean, contemporary sans that feels personable and energetic through a consistent oblique angle and softened geometry. It aims to balance readability with a casual, approachable character for everyday communications and display-forward typography.
The italic angle is consistent across caps, lowercase, and figures, creating a cohesive forward motion in text. Counters are open and strokes avoid sharp breakpoints, which helps maintain clarity at display and short-text sizes while preserving a soft, contemporary character.