Sans Normal Argus 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mymoon' by Tour De Force (names referenced only for comparison).
Keywords: ui text, web content, signage, branding, editorial, clean, neutral, modern, friendly, functional, utility, clarity, versatility, contemporary neutrality, screen readability, geometric, rounded, open counters, monoline, high legibility.
A clean sans serif with largely monoline strokes and rounded, geometric construction. Curves are smooth and consistent, with circular bowls and open counters that keep letters clear at text sizes. Uppercase forms feel straightforward and balanced, while lowercase uses simple, contemporary shapes with single-storey a and g, a short-shouldered r, and a compact, tidy t. Numerals are plain and readable, with an open 4 and evenly proportioned figures that align well with the surrounding text.
Well suited to UI and web typography, where clear shapes and open counters help maintain legibility at smaller sizes. It can also support wayfinding and signage, as well as straightforward branding systems that need a modern, unstyled voice. In editorial settings, it works best for captions, sidebars, and clean layouts that favor neutrality over characterful display styling.
The overall tone is neutral and contemporary, leaning friendly rather than corporate due to its rounded geometry and uncomplicated forms. It reads as practical and approachable, suitable for interfaces and everyday communication where clarity is the priority.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric underpinning and restrained detailing suggest a focus on broad usability across digital and print contexts without calling attention to itself.
Spacing appears even and unforced, supporting a smooth reading rhythm in the sample text. Diacritics shown (such as the dieresis) are simple and clearly placed, and punctuation maintains the same no-nonsense, geometric logic as the letters.