Sans Normal Lirur 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Informative' and 'Rawson' by Latinotype, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, and 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo marks, sporty, punchy, friendly, modern, impact, momentum, approachability, clarity, rounded, compact, soft corners, energetic, heavy.
A heavy, right-slanted sans with rounded, slightly squarish counters and smooth, low-contrast strokes. The shapes feel compact and sturdy, with broad curves on C/O/Q and simplified, blocky joins that keep the texture dense. Terminals are generally blunt and softened rather than sharp, and the overall rhythm is consistent and even across caps, lowercase, and numerals, producing a bold, unified color in text.
Best suited to headlines and short bursts of copy where a bold, dynamic voice is needed—such as sports and lifestyle branding, posters, campaign graphics, and packaging. It also works well for punchy labels and callouts where strong presence and quick recognition matter more than long-form reading comfort.
The font projects an energetic, sporty tone with a friendly, approachable softness. Its strong mass and steady slant create momentum and impact, while the rounded forms keep it from feeling aggressive or technical.
The design appears intended to deliver high-impact emphasis with a sense of motion, using a strong slant and rounded construction to balance intensity with approachability. It prioritizes solid silhouettes and consistent stroke weight for confident, attention-grabbing typography.
Lowercase forms read cleanly at display sizes, with straightforward single-storey-style silhouettes and minimal detailing. Numerals are equally robust and rounded, matching the letterforms closely for cohesive headline and UI labeling use.