Sans Normal Lirat 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'Rawson' by Latinotype, 'Quire Sans' by Monotype, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, sporty, retro, informal, punchy, display impact, friendly tone, sense of motion, brand voice, rounded, oblique, soft, compact, energetic.
A rounded, heavy sans with a consistent oblique slant and soft, swollen curves. Letterforms lean forward with sturdy, low-contrast strokes and generously rounded terminals, creating a smooth, cohesive texture. Counters are fairly open for the weight, and shapes favor broad curves over sharp joins, while diagonals (V, W, X, Y) keep a strong, simplified geometry. Lowercase forms are single-storey where applicable (notably a and g), reinforcing a casual, contemporary construction.
This font is well suited to headlines, posters, short punchy copy, and identity work where a friendly, high-impact voice is needed. It can also perform well on packaging and in sports- or lifestyle-adjacent branding where rounded, energetic forms help communicate approachability and momentum.
The overall tone feels upbeat and approachable, with a slightly retro, sporty flavor reminiscent of mid-to-late 20th-century display typography. The slant and rounded detailing give it motion and warmth, making it read as informal and energetic rather than corporate or austere.
The design appears intended as a characterful display sans that combines strong weight with soft, rounded construction and a built-in forward slant. Its aim is to deliver immediate impact while staying personable and readable, emphasizing motion and warmth over strict neutrality.
The figures appear sturdy and highly legible at display sizes, with round forms (0, 8, 9) staying smooth and balanced. The italic construction is clearly integral (not merely a shear), and the rhythm remains consistent across caps, lowercase, and numerals, producing a confident, headline-forward color on the page.