Sans Normal Lidot 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Air Superfamily' by Positype, and 'Mestre' by Tipotecture (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, playful, modern, impact, momentum, modernity, friendliness, display strength, oblique, rounded, bulky, compact, punchy.
A heavy, oblique sans with rounded, compact shapes and smooth joins. Curves are broad and full, counters are relatively tight, and terminals tend to be softly squared rather than sharply cut. The overall rhythm is dense and forward-leaning, with sturdy verticals and simplified geometry that keeps letters clear at display sizes. Numerals match the same chunky build, with wide bowls and minimal interior space.
Best suited to headlines and short copy where impact matters: posters, bold branding, sports or fitness-themed graphics, and packaging that needs quick shelf recognition. It can also work for emphatic UI labels or callouts when used sparingly and with generous line spacing.
The tone is bold and kinetic, projecting momentum and confidence through its strong slant and compact mass. Its rounded construction adds friendliness, keeping the weight from feeling harsh, while the overall silhouette reads as sporty and attention-grabbing.
The design appears intended to deliver maximum punch and momentum in a clean, rounded sans structure—prioritizing bold silhouette, fast readability, and a contemporary, athletic feel over delicate detail.
Uppercase forms feel stable and blocky, while lowercase retains clear, familiar shapes with a compact footprint. The forward slant is consistent across letters and figures, helping lines of text feel like they’re in motion; spacing appears relatively tight, reinforcing a strong headline presence.