Sans Normal Arrif 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matteo' by Indian Type Foundry; 'Boston', 'Facundo', and 'Rebrand' by Latinotype; and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, pragmatic, versatility, clarity, modernity, system fit, readability, open apertures, geometric, monoline, rounded terminals, high legibility.
A clean, monoline sans with broadly geometric construction and gently rounded curves. Strokes maintain an even thickness with low modulation, and counters are generous, giving the forms an open, readable texture. Uppercase shapes lean toward simple circles and straight stems (notably the round O/Q and straightforward E/F/H), while lowercase maintains a modern, utilitarian skeleton with a single-storey a and g and a compact, unobtrusive ear on g. Terminals are mostly squared-off with subtle rounding at joins, producing a crisp but not harsh edge, and spacing feels comfortable for both headline and paragraph settings.
This font is well suited to interface text, product and corporate branding, wayfinding and signage, and general editorial or presentation use where clarity and neutrality are priorities. Its open counters and steady stroke behavior help maintain legibility across a range of sizes, while the geometric flavor gives headlines a modern, polished feel without becoming decorative.
The overall tone is contemporary and unshowy—calm, competent, and approachable. Its rounded geometry adds a mild friendliness, while the straightforward construction keeps it professional and matter-of-fact. The result feels suited to clear communication rather than strong stylistic display.
The design appears intended as a versatile, general-purpose sans that balances geometric cleanliness with everyday readability. It prioritizes consistent rhythm, clear character recognition, and a modern presence that can fit quietly into many visual systems.
Round forms (O, C, G, e, o) read as smooth and stable, and the diagonals in A, V, W, X, and Y are clean and consistent, supporting a steady rhythm across all-caps settings. Figures are simple and workmanlike, with easily distinguished shapes and minimal ornamentation.