Sans Normal Itmob 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'JHC Mirko' by Jehoo Creative, 'Makro' by Tokotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, friendly, sporty, loud, modern, impact, clarity, approachability, modernity, rounded, blocky, compact counters, high-impact, smooth curves.
A heavy, rounded sans with broad, block-like proportions and softly curved joins. Strokes are consistently thick with clean, straight terminals, and the curves are built from generous circular/elliptical forms, producing sturdy bowls and open arcs. Counters are relatively compact for the weight, giving letters a dense, poster-ready texture while maintaining clear interior shapes. The uppercase shows strong geometric construction (notably in O/C/G) alongside practical, squared structural decisions in E/F/T and the diagonals of K/V/W/Y. Lowercase follows a bold, utilitarian pattern with a single-storey a and g, sturdy stems, and short, firm terminals, keeping rhythm even and legibility strong at display sizes.
Best suited to bold headlines, posters, signage, and brand marks where strong silhouette and immediate readability matter. It can work well for packaging and promotional graphics that need a friendly but forceful presence, and for sporty or energetic visual identities in digital and print.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It reads as contemporary and energetic rather than delicate or formal, projecting a straightforward, high-impact voice that feels at home in attention-grabbing settings.
The design appears intended to deliver maximum impact with a modern, approachable feel—combining geometric roundness with sturdy, simplified construction so text remains clear and punchy in large sizes.
Spacing appears generously set in the samples, helping the dense shapes breathe. Numerals are similarly robust and rounded, designed to hold their presence alongside the letters without looking thin or secondary.