Sans Normal Amkim 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype; 'Catesque' by Gumpita Rahayu; 'Interval Next' by Mostardesign; 'Colophon' by Roy Cole; and 'Core Gothic N', 'Core Sans A', 'Core Sans AR', 'Core Sans N', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, neutral, clean, robust, friendly, clarity, versatility, modernity, approachability, impact, rounded, geometric, solid, high legibility, even rhythm.
This typeface presents a sturdy, geometric sans with broad, round counters and smooth curves paired with straight-sided stems. Stroke endings are clean and unembellished, with consistent weight and minimal modulation, producing an even, steady texture in text. Uppercase forms are wide and stable, while the lowercase shows single-storey constructions (notably in a and g) that emphasize simple geometry and openness. Numerals are clear and proportional, with rounded bowls and straightforward diagonals that keep shapes distinct at a glance.
It works well for brand identities, headlines, and display text where a modern, dependable sans is needed, and it remains legible for UI labels, navigation, and short-to-medium text blocks thanks to its open counters and steady spacing. The confident weight and simple geometry also suit signage and poster work where fast recognition matters.
The overall tone is contemporary and practical, balancing a friendly softness from its rounded forms with a confident, no-nonsense solidity. It feels approachable rather than technical, making it well suited to everyday communication that still needs a modern edge.
The letterforms suggest an intention to deliver a versatile, contemporary sans that prioritizes clarity and consistency, using rounded geometric construction to stay friendly while remaining assertive in emphasis-heavy settings.
The design maintains strong internal spacing and generous counters, helping characters stay separable in dense settings. Diagonals and joins (as in K, V, W, and y) are handled cleanly, reinforcing a crisp rhythm without appearing sharp or brittle.