Sans Normal Biluj 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, friendly, clean, plainspoken, clarity, impact, versatility, modernity, geometric, round, open counters, even rhythm, sturdy strokes.
A sturdy sans with largely geometric construction and smooth, continuous curves. Strokes are consistently heavy with minimal modulation, giving the design a solid, even texture in text. Round letters (O, C, G, Q) read as near-circular with generous interior space, while verticals and horizontals stay straight and firm; joins are clean and terminals are mostly flat. The lowercase shows a single-storey a and g, a compact ear on g, and a short, simple f; overall spacing is comfortable and the forms stay clear at display sizes.
This face works well for bold headlines, posters, and brand wordmarks where a clear, contemporary sans is needed. The open counters and steady rhythm also suit signage and short UI labels where quick recognition matters, especially at medium-to-large sizes.
The font conveys a modern, dependable tone with a friendly softness from its rounded bowls and open counters. Its weight and simplified shapes make it feel direct and confident rather than delicate or formal.
The design appears intended to deliver a contemporary, highly legible sans with simplified, geometric letterforms and a strong typographic voice. It prioritizes clarity and impact through consistent stroke weight, open shapes, and restrained detailing.
Capitals have a strong, poster-ready presence with broad shapes and consistent proportions; diagonals (V, W, Y, K) feel stable and not overly condensed. Numerals are straightforward and highly legible, matching the same geometric, no-nonsense construction as the letters.