Sans Normal Kebom 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, contemporary, friendly, emphasis, motion, impact, modernity, approachability, rounded, oblique, compact, solid, punchy.
A heavy, oblique sans with rounded, softly squared contours and largely monoline strokes. The letterforms show broad curves, sturdy verticals, and gently chamfered-feeling joins that keep counters open despite the weight. Proportions lean slightly compact with a consistent slant and a lively rhythm; diagonals in letters like K, V, W, X, and Y read crisp and stable. Lowercase forms are straightforward and single-storey where applicable (notably a and g), with a tall, clean ascender/descender structure that stays visually even across words. Numerals match the letter weight and curvature, giving a unified, headline-friendly texture.
Well-suited for display applications where impact and speed are desirable—headlines, posters, promo graphics, and energetic branding. It can also work for short bursts of text such as pull quotes, labels, and packaging, where the bold, slanted rhythm adds emphasis without requiring decorative features.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and momentum. Rounded terminals and generous curves keep it approachable rather than severe, balancing strength with a friendly, modern character.
The font appears designed to deliver a modern, motion-driven sans voice with strong presence and a cohesive oblique flow. Its rounded geometry and sturdy construction aim for high visual impact while keeping forms approachable and readable in prominent settings.
The italic angle is pronounced enough to be a key part of the personality, creating a fast, athletic feel in continuous text. The design maintains clear internal spaces in round letters (O, Q, e, o), helping legibility at display sizes, while the strong weight produces a dense, impactful silhouette.