Sans Normal Viref 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Alamia' by Ani Dimitrova, 'CA Zentrum' by Cape Arcona Type Foundry, 'Muller' by Fontfabric, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, friendly, confident, attention, momentum, approachability, clarity, modernity, slanted, rounded, compact, soft corners, smooth curves.
A slanted, heavy sans with rounded, softly cornered construction and smooth, continuous curves. Letterforms feel compact and slightly forward-leaning, with sturdy verticals and broad, rounded bowls that keep counters open. Strokes maintain an even, low-variation thickness, and terminals tend toward blunt, gently radiused finishes rather than sharp cuts. Overall spacing reads tight and cohesive, creating a dense, punchy texture in paragraphs and headlines.
Best suited to headlines, short bursts of copy, and display applications where impact and momentum matter—such as branding, promotional graphics, posters, and sporty or lifestyle packaging. It can also work for subheads and callouts where a dense, confident typographic color is desirable.
The overall tone is energetic and contemporary, with a sporty forward motion from the consistent slant. Its rounded shapes and generous curves add approachability, balancing the weight with a friendly, upbeat character. The result feels confident and promotional—designed to grab attention without looking harsh.
The design appears intended to deliver a strong, modern display voice with forward motion and friendly geometry. By combining a consistent slant with rounded, open forms and uniform stroke behavior, it aims for high visibility and quick readability in attention-driven contexts.
Uppercase forms show simplified, geometric tendencies with rounded bowls (notably in C/O/Q) and a straightforward, functional structure. Numerals appear sturdy and highly legible, matching the same rounded, compact rhythm for consistent color across mixed text settings.