Sans Normal Obnow 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'FF Real Head' and 'FF Real Text' by FontFont, and 'Konsens' by Hubert Jocham Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, brand presence, geometric, rounded, compact, sturdy, high impact.
A heavy, geometric sans with broad, rounded counters and smoothly drawn curves that keep strokes visually even. Terminals are mostly blunt and squared-off, while joins stay clean and compact, producing a tight, efficient rhythm. Capitals are wide and sturdy with simple construction; lowercase forms are open and readable, with a two-storey “a” and single-storey “g” that keep the texture consistent. Figures are large and solid, with clear shapes and minimal detail, emphasizing mass and clarity over delicacy.
Best suited for display typography where bold presence and quick recognition matter: headlines, posters, brand marks, packaging, and short-form messaging. It can also work for UI labels or callouts when a strong, compact emphasis is needed, though its weight makes it most effective above small text sizes.
The overall tone is assertive and contemporary, with a friendly softness from the rounded bowls. Its dense color and straightforward letterforms feel dependable and energetic, giving headlines a direct, no-nonsense voice without becoming harsh.
Likely drawn to deliver maximum impact with uncomplicated, geometric letterforms—aiming for strong legibility at a glance and a modern, approachable feel. The consistent stroke weight and rounded structure suggest an emphasis on bold clarity and versatile branding use.
The design maintains strong consistency across straight and curved strokes, creating an even typographic color in words and paragraphs. Round letters (O, C, G, e, o) read especially stable and smooth, and the punctuation shown sits comfortably at display sizes.