Sans Normal Atruk 11 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui, signage, branding, editorial, presentations, clean, neutral, modern, friendly, professional, versatility, clarity, modernity, readability, geometric, open counters, soft joins, even rhythm, rounded terminals.
This typeface presents a clean, geometric sans structure with smooth, rounded curves and consistent stroke thickness. Round letters like O and C are close to circular with open apertures, while straight-sided forms (E, F, H, N) keep crisp verticals and horizontals without noticeable modulation. Terminals are generally softened rather than sharply cut, and the overall spacing feels generous, producing an airy texture in both uppercase and lowercase. The lowercase shows simple, single-storey forms (notably a and g) and a straightforward, readable construction with moderate ascenders and descenders.
It suits interface typography and product UI where clean forms and consistent rhythm support quick scanning. The wide, open construction also works well for signage and wayfinding at distance, and for brand systems that need a modern, neutral sans. In editorial layouts and presentations, it can provide a clear, contemporary voice for headings and short-to-medium passages.
The overall tone is calm, contemporary, and approachable, balancing a rational geometric feel with gentle curves. It reads as understated and dependable rather than stylized, giving text a clear, quietly friendly voice.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity, steady rhythm, and a contemporary look. Its simplified lowercase and open counters suggest an emphasis on readability and broad applicability across digital and print contexts.
In the sample text, the even color and open shapes maintain clarity across longer lines, while the rounded bowls and restrained detailing keep the texture smooth. Figures are simple and legible, matching the letterforms with consistent proportions and minimal ornamentation.