Sans Normal Atruk 10 is a light, wide, low contrast, upright, tall x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, modern, neutral, friendly, crisp, readability, neutrality, modernity, versatility, clarity, monoline, open, rounded, geometric, airy.
A clean monoline sans with open, rounded bowls and smooth, circular curves paired with straight-sided stems. Proportions feel generous and horizontally comfortable, with a notably tall x-height that keeps lowercase forms prominent and highly readable. Terminals are mostly straight or softly tapered, and counters stay open in letters like e, a, and s, giving the design an airy rhythm. Numerals follow the same simple, even-stroke logic, with rounded forms for 0/8/9 and streamlined, uncomplicated construction throughout.
Works well for interface typography and product copy where a tall x-height and open counters support clarity at small to medium sizes. It also suits editorial layouts and contemporary branding systems that need a clean, unobtrusive sans with friendly geometry. The straightforward numeral and uppercase forms make it practical for signage, dashboards, and informational design.
The overall tone is modern and neutral with a friendly, approachable clarity. Its soft curves and open counters keep it from feeling rigid, while the restrained detailing maintains a calm, professional voice.
Designed to deliver a clear, modern sans voice built on simple geometric curves and consistent stroke behavior. The emphasis on open counters and a tall x-height suggests an intention toward everyday readability in both short labels and longer passages, without drawing attention away from the content.
Round characters (O, C, G, o, e) appear closely aligned to circular geometry, while diagonals (V, W, X, Y) are clean and unembellished, reinforcing a straightforward, contemporary texture. Spacing in the sample text reads even and uncluttered, supporting comfortable paragraph color.