Sans Other Wiri 7 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, quirky, cartoon, display impact, retro flavor, friendly tone, brand character, signage feel, rounded, soft corners, ink traps, bouncy, heavyweight.
This typeface uses heavy, rounded sans forms with compact counters and a deliberately irregular, hand-cut feel. Strokes are thick and blocky, with softened corners and occasional notch-like cut-ins that read like ink traps or carved details, giving the shapes a lively texture. Curves are broad and geometric, while joins and terminals vary slightly from letter to letter, creating a bouncy rhythm rather than strict modular uniformity. Figures and capitals are especially stout and attention-grabbing, and the overall color on the page is dense and even.
Best suited to display settings where its bold shapes and carved-in details can be appreciated—such as posters, headlines, storefront-style signage, packaging, and playful brand marks. It can also work for short, emphatic UI labels or social graphics when used with generous spacing and high contrast backgrounds.
The overall tone is friendly and exuberant, with a nostalgic display energy reminiscent of mid-century signage and cartoon titling. Its chunky silhouettes and quirky cut details make it feel approachable and a bit mischievous, prioritizing personality over restraint.
The design appears intended as a characterful display sans that combines rounded, friendly geometry with intentionally irregular cut details to evoke retro signage and cartoon titling. It aims to deliver strong impact and memorability while maintaining an approachable, humorous voice.
At larger sizes the interior cut-ins and tight counters become a defining feature; at smaller sizes those details may visually fill in, increasing the perceived weight. The uppercase has a strong poster presence, while the lowercase maintains the same buoyant, informal character.