Serif Flared Upmow 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, longform, print, branding, classic, literary, warm, dignified, traditional, text readability, classic tone, warmth, heritage branding, editorial utility, bracketed, tapered, calligraphic, bookish, robust.
This typeface is a serif with subtly flared stroke endings and bracketed serifs that broaden as they meet the stems, giving the letterforms a gently sculpted feel. Strokes show moderate modulation, with thicker verticals and lighter joins, while curves remain smooth and full. Proportions are steady and readable, with a slightly generous lowercase and clear differentiation between forms (notably the open counters and rounded bowls). Terminals and serifs are softly tapered rather than blunt, producing a refined, slightly calligraphic texture in text.
It performs well for book typography, magazine/editorial layouts, and other long-form reading where a comfortable, traditional serif texture is desirable. The crisp serifs and tapered flares also make it suitable for brand marks, cultural institutions, and packaging that aims for heritage and credibility. It can handle headings and pull quotes effectively while remaining dependable in body copy.
The overall tone feels classic and literary, with a warm, trustworthy presence suited to traditional editorial typography. The flared details add a touch of humanist softness, keeping the voice approachable rather than severe. In paragraphs it reads as established and dignified, evoking printed books and formal signage.
The design appears intended to blend classical serif conventions with subtly flared, tapered endings to add warmth and character without sacrificing readability. Its balanced modulation and steady proportions suggest a focus on versatile, text-forward use with a refined but not overly delicate presence.
Uppercase forms carry a strong, stable stance with broad curves and confident diagonals, while the lowercase maintains an even rhythm and clear word shapes. The numerals are sturdy and legible, matching the serifed construction and moderate contrast, which helps maintain consistency across mixed text and figures.