Serif Other Etba 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, fashion, editorial, dramatic, refined, artful, display impact, luxury tone, editorial style, distinctive branding, flared, high waistlines, tapered, wedge serifs, crisp.
A stylized serif with sharply tapered, flared terminals and wedge-like serifs that often resolve into pointed or blade-like ends. Strokes show clear thick–thin modulation with crisp joins and smooth curves, producing a sculpted, cut-paper feel in counters and apertures. Proportions lean toward tall capitals and slightly condensed, high-waisted lowercase forms, with distinctive, calligraphic-looking hooks on letters like a, f, j, and y. Numerals and capitals share the same dramatic terminal logic, creating a consistent, display-forward rhythm across the set.
Best suited to headlines, deck copy, and short display settings where the dramatic terminals and tapered strokes can be appreciated. It works well for magazine mastheads, fashion and beauty branding, premium packaging, and striking posters; for long passages or small sizes, the sharp details and high-contrast shaping may become visually busy.
The overall tone is elegant and fashion-minded, with a theatrical sharpness that reads as luxurious and slightly avant-garde. Its crisp points and flared strokes suggest couture editorial design—polished, assertive, and intentionally attention-grabbing rather than neutral.
The font appears designed to merge classic serif structure with decorative, blade-like terminal treatments for maximum impact in display typography. The consistent use of flared wedges and sculpted curves suggests an intention to evoke luxury editorial type while maintaining a distinctive, modern signature.
The design relies heavily on strong terminal shapes and negative-space carving, so letterforms can appear to “spark” at corners and stroke ends, especially in large sizes. Round letters (C, G, O, Q) emphasize sweeping curves paired with abrupt, sharp finishing cuts, giving the type a dynamic, sculptural silhouette.