Sans Superellipse Podar 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, condensed, utilitarian, modernist, assertive, space saving, high impact, systematic, modern utility, monoline, rectilinear, rounded corners, tall, compact.
A tightly condensed sans with tall proportions and compact counters. Strokes are largely monoline, with round forms built from rounded-rectangle geometry rather than true circles, giving bowls and curves a slightly squared, superelliptical feel. Terminals are clean and mostly flat, with consistent vertical stress and minimal modulation. Spacing is economical, producing a dense, even rhythm suited to narrow settings while keeping letterforms open enough to remain readable.
Best suited for headlines and display typography where narrow width helps fit long words into limited space. It works well on posters, packaging, and signage systems that need strong impact and consistent, utilitarian rhythm. The structured shapes also make it a solid option for labels, wayfinding, and interface callouts where a compact voice is needed.
The overall tone is direct and functional, with an industrial, no-nonsense presence. Its compressed stance and sturdy construction read as confident and pragmatic, lending a contemporary, engineered character to headlines and labels.
The design appears intended to deliver maximum presence within minimal horizontal space, pairing a condensed build with robust, simplified geometry. Its superelliptical rounding suggests an aim for modern, engineered friendliness without sacrificing a strict, functional silhouette.
Curves on characters like C, O, and S appear subtly flattened at the sides, reinforcing the squarish rounding. Numerals follow the same condensed, sturdy logic and appear designed to hold up in tightly set contexts where space is limited.