Sans Superellipse Poday 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Trump Gothic Pro' by Canada Type, and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, condensed, assertive, modern, utilitarian, space saving, high impact, systematic, modernize, tall, compact, clean, monoline, rectilinear.
A tall, tightly set sans with compact, condensed proportions and a consistent, low-contrast stroke. Curves are restrained and tend toward rounded-rectangle shaping, giving bowls and counters a squared-off softness rather than fully circular geometry. Terminals are clean and blunt, joins are crisp, and overall spacing feels economical, producing a strong vertical rhythm. The lowercase shows straightforward, workmanlike constructions with a single-storey “a” and simplified forms that keep counters open despite the narrow width; numerals follow the same disciplined, compact logic.
Best suited to headlines, posters, and branding where a compact width helps fit more characters without losing impact. It also works well for packaging and signage systems that benefit from a strong, condensed voice and clear, uniform letterforms at medium-to-large sizes.
The overall tone is direct and no-nonsense, with an industrial, functional feel. Its tall stance and compressed width read as efficient and emphatic, lending a contemporary, engineered character that suits information-forward design.
The font appears intended to deliver maximum presence in a narrow footprint, prioritizing clarity, consistency, and a strong vertical rhythm. Its rounded-rectangle construction suggests a deliberate, modern industrial aesthetic designed to feel structured and efficient in display settings.
The design leans heavily on vertical strokes and narrow apertures, creating a distinctive striped texture in lines of text. Rounded corners soften the otherwise rectilinear skeleton, balancing rigidity with a controlled friendliness.