Sans Normal Mamut 13 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Arlen' by Groteskly Yours, 'Murs Gothic' by Kobuzan, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, confident, sporty, playful, impactful, friendly, attention grabbing, brand impact, display clarity, friendly strength, rounded, bulky, geometric, compact apertures, large counters.
A heavy, wide sans with strongly rounded geometry and smooth, uniform curves. Strokes are thick with modest contrast, producing large, dark shapes and a dense overall color in text. Counters tend to be generous but apertures are relatively tight, giving letters a chunky, enclosed feel. Terminals are clean and mostly straight-cut, with minimal detailing, and the overall rhythm emphasizes horizontal breadth and solid, blocky silhouettes.
Best suited to headlines, posters, short callouts, and brand marks where a loud, high-impact voice is needed. It works well on packaging and signage, especially when you want friendly strength and quick recognition from a distance. For longer passages, it’s most effective at larger sizes or with generous leading to keep the dense texture readable.
The tone is bold and assertive while staying approachable thanks to the rounded forms. It reads as energetic and contemporary, with a sporty, headline-forward presence that feels designed to grab attention quickly. The compact openings add a punchy, poster-like attitude rather than an airy, editorial one.
Likely designed to provide maximum visual presence with simple, rounded letterforms that remain friendly rather than aggressive. The wide proportions and tight apertures suggest an emphasis on bold branding and display use, delivering strong silhouettes and a consistent, heavyweight rhythm across letters and numbers.
In running text the weight creates a strong, continuous texture, so spacing and line breaks become important to avoid a “wall of black” effect. The numerals match the letters in width and mass, reinforcing the sturdy, display-oriented character. Curved letters (like O/C/S) lean into near-circular construction, while diagonals (like A/V/W/X/Y) are broad and stable to maintain the same visual heft.