Sans Superellipse Horab 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Behover' by Martype co, 'Alma Mater' and 'Oscar Bravo' by Studio K, 'Leverkusen' by Trequartista Studio, 'Headlines' by TypeThis!Studio, and 'Carbon' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, retro, punchy, authoritative, utility, space saving, high impact, industrial tone, display clarity, condensed, blocky, rounded corners, flat-sided, stencil-like.
A condensed, heavy sans with flat-sided bowls and rounded-rectangle (superellipse) geometry. Strokes are uniform and dense, with tight counters and squared terminals softened by consistent corner rounding. Curves read more like clipped ovals than circles, producing a rigid, engineered rhythm across both caps and lowercase. Punctuation and numerals follow the same compact, high-impact construction, with clear, simple silhouettes optimized for bold display.
Best suited to short, high-impact settings such as headlines, posters, branding marks, packaging callouts, and bold signage where compact width helps fit more characters while maintaining strong presence. It can also work for subheads and labels where a dense, industrial tone is desired, but it is less suited to long-form reading due to its tight counters and heavy texture.
The overall tone is forceful and utilitarian, combining a retro sign-paint/industrial poster feel with a modern, engineered neatness. Its compact width and dense color give it an assertive voice that reads as direct, no-nonsense, and attention-seeking.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a cohesive rounded-rectangle aesthetic. Its consistent corner rounding and flat-sided forms suggest a purposeful, engineered display style aimed at bold, modern-retro communication.
Several shapes show a subtle stencil-like flavor from narrow internal openings and occasional notches or separations (most noticeable in multi-stem letters), which adds mechanical character without becoming decorative. The condensed proportions create strong vertical emphasis and a tight typographic texture in lines of text.