Sans Normal Pumaz 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'Fact' by ParaType, 'NuOrder' by The Northern Block, 'TT Commons™️ Pro' by TypeType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers/labels, playful, friendly, chunky, bubbly, retro, friendly impact, playful branding, softened boldness, display clarity, rounded, soft, bulky, cheerful, cartoonish.
A heavy, rounded sans with soft corners and inflated curves that create a blobby, cushion-like silhouette. Strokes are consistently thick with minimal modulation, and terminals end in smooth, rounded cuts. The proportions feel compact and sturdy, with generous interior counters kept open despite the weight; bowls are broad and circular, and the overall rhythm is bouncy rather than rigid. Uppercase forms read bold and blocky, while lowercase shapes stay simple and approachable, reinforcing the font’s chunky, rounded construction.
Best suited for display settings such as headlines, posters, packaging, and branded callouts where a friendly, bold voice is desired. It works particularly well for playful products, children’s materials, casual food and beverage branding, and short, high-impact phrases that benefit from a chunky, rounded texture.
The overall tone is upbeat and personable, with a toy-like softness that feels welcoming and informal. Its chunky forms suggest a retro-pop sensibility—more fun and expressive than corporate—making it well suited to lighthearted, attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with approachable, rounded forms—prioritizing friendliness and immediacy over precision or technical neutrality. Its consistent thickness and soft terminals aim to keep dense, bold text feeling warm and non-aggressive.
At larger sizes the rounded geometry reads cleanly and evenly, while at smaller sizes the heavy weight and tight openings may compress details in letters with smaller counters. The numerals match the same soft, robust style and maintain a consistent, friendly presence alongside the alphabet.