Sans Normal Ladep 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avita' by Bykineks, 'Passenger Sans' by Indian Type Foundry, 'JHC Sineas' by Jehoo Creative, 'Glimp' by OneSevenPointFive, and 'Mantey' by Salamahtype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, confident, energetic, modern, impact, momentum, attention, display, modern branding, oblique, chunky, compact, dynamic, rounded.
A heavy, oblique sans with compact proportions and rounded, softly squared counters. Strokes are thick and largely uniform, producing solid dark shapes and a strong horizontal rhythm. Curves on C/G/S and the bowls of B/P/R are smooth and inflated, while terminals are clean and blunt rather than tapered. The lowercase keeps a sturdy, single‑storey feel in key letters like a and g, and the numerals are wide, blocky, and designed for impact with simple, open forms.
Best suited to short, high-impact text such as headlines, posters, campaign slogans, and brand marks that benefit from strong emphasis. It can also work well for sports and automotive-style graphics, packaging callouts, and large UI labels where a confident, dynamic voice is desired.
The slanted stance and dense weight give it a fast, assertive tone that feels athletic and attention‑grabbing. It reads as contemporary and promotional, leaning more toward power and momentum than subtlety.
Likely designed to deliver maximum visual punch with a forward-leaning, energetic rhythm while keeping letterforms simple and highly legible at display sizes. The combination of thick, even strokes and rounded geometry prioritizes a cohesive, modern silhouette for promotional typography.
Spacing appears moderately tight in display settings, and the boldness emphasizes silhouette over interior detail, especially in smaller counters. The italic angle is consistent across caps, lowercase, and numerals, helping long lines maintain a forward-driving flow.