Sans Superellipse Hodit 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'Darwin Pro' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, playful, retro, confident, impact, approachability, geometric clarity, display legibility, brand distinctiveness, chunky, rounded, compact, soft corners, high impact.
A heavy, compact sans with rounded-rectangle construction and broadly squared counters. Strokes are thick and even, with softened corners and minimal contrast, giving letters a sturdy, block-like silhouette. Curves (C, G, O, S) read as squarish superellipses rather than true circles, while diagonals (A, K, V, W, X, Y) are broad and stable. The lowercase is simplified and sturdy, with short-looking extenders and closed, dense interior spaces that emphasize mass and uniform color.
Best suited to headlines and short bursts of text where bold, compact shapes can carry strong visual presence. It works well for posters, packaging, logos/wordmarks, and signage where an approachable, geometric tone is desired, and it can serve as an attention-grabbing display companion to a more neutral text face.
The overall tone is friendly and punchy, with a poster-like immediacy. Its rounded geometry keeps the weight from feeling aggressive, suggesting a playful, approachable confidence that leans slightly retro.
The design appears aimed at maximizing impact through dense, rounded-rectangular forms that stay friendly rather than harsh. Its consistent stroke weight and superellipse-like curves suggest an intention to deliver a distinctive geometric voice for display typography and branding.
At larger sizes the distinctive squared rounds and tight counters become a key identifying feature, while at smaller sizes the dense forms may require generous tracking and line spacing. Numerals are similarly chunky and geometric, matching the letterforms’ compact rhythm.