Sans Other Abbum 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry, 'Corporative' and 'Corporative Soft' by Latinotype, and 'Croog Pro' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, bouncy, attention grab, approachability, retro charm, display clarity, brand voice, rounded, soft corners, bulbous, compact, high impact.
A heavy, rounded display sans with broad, compact proportions and soft, blunted terminals. Strokes are thick and largely uniform, with generous counters and smoothly curved bowls that keep forms legible despite the weight. The lowercase shows single-storey constructions and simplified joins, producing a buoyant rhythm, while the caps remain blocky and sturdy. Numerals match the same chunky geometry, with rounded shapes and minimal modulation for an even, poster-ready color.
Best suited for headlines, logos, and short display copy where a bold, friendly presence is desired. It will work well on posters, packaging, storefront or event signage, and playful branding systems that benefit from soft, rounded letterforms.
The overall tone is upbeat and approachable, with a slightly retro, cartoon-like warmth. Its oversized curves and soft edges create a friendly, informal voice that feels confident and attention-grabbing rather than technical or austere.
Likely designed as an impact-focused display face that stays readable while leaning into rounded, approachable shapes. The simplified, chunky constructions suggest an emphasis on strong silhouettes and a lively rhythm for branding and headline use.
The design emphasizes mass and silhouette clarity: rounded corners, wide curves, and consistent stroke thickness create strong word shapes at large sizes. The bold punctuation and dense letterforms suggest it is intended to hold together in short bursts of text where impact matters.