Sans Normal Omkov 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Arabic', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', 'Avenir Next World', and 'Sultan Nahia' by Linotype and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, straightforward, energetic, impact, clarity, modernity, approachability, brand voice, geometric, rounded, clean, crisp, compact.
A heavy, geometric sans with broadly rounded bowls, smooth curves, and crisp terminals. Proportions are compact and sturdy, with even stroke weight and minimal modulation, producing strong, solid letterforms. Counters are open but not oversized, and the overall rhythm is steady and consistent across caps and lowercase, supporting clear word shapes at display sizes.
This font performs best in headlines and short-form text where its weight and geometric simplicity can create strong presence. It’s well-suited to branding systems, packaging, posters, and signage that need clear shapes, quick recognition, and a contemporary, approachable voice.
The overall tone is modern and confident, with a friendly edge created by the rounded geometry and generous curves. It feels direct and no-nonsense, suited to contemporary branding where clarity and impact are priorities.
The design appears intended to deliver maximum visual impact with a clean, geometric construction and consistent stroke behavior. It emphasizes legibility and punch over delicacy, aiming for a versatile display sans that feels modern, friendly, and assertive.
Diagonal shapes (like in A, V, W, X, Y) read as firmly constructed rather than delicate, reinforcing a grounded, muscular texture. Numerals match the same geometric logic, with ample weight and clear silhouettes that hold up well in large, high-contrast applications.