Sans Normal Perav 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, logos, friendly, playful, cheerful, bold, approachable, impact, clarity, warmth, simplicity, modern, rounded, soft corners, geometric, chunky, smooth.
A dense, rounded sans with smooth corners and broadly proportioned forms. Strokes stay consistent, producing a solid, even color in text, while counters are relatively open for the weight. Terminals and joins are softened throughout, and the lowercase shows simple, single-storey constructions (notably a and g) that reinforce an informal, geometric character.
Works best for logos, packaging, posters, and headline typography where a warm, high-impact look is desired. It is well suited to youth-oriented or casual brands, app UI accents, and short marketing copy that benefits from bold readability. It can also serve as a punchy supporting sans in identity systems when used sparingly at larger sizes.
This typeface feels friendly and upbeat, with a soft, approachable tone. Its heavy, rounded presence reads as confident and contemporary, leaning more playful than formal. The overall voice is bold and attention-grabbing without feeling aggressive.
The design appears intended to deliver strong visual impact with an inviting, rounded silhouette. Its simplified letterforms and consistent stroke behavior prioritize quick recognition and a smooth, contemporary texture in display settings. The overall construction suggests a focus on approachable branding and headline presence rather than delicate typographic nuance.
The numerals match the same rounded, heavy construction, producing a cohesive set for display use. In paragraph-like samples, the letterspacing and large shapes create a strong, compact texture, emphasizing presence over refinement.