Sans Normal Pegun 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, chunky, impact, approachability, playfulness, brand presence, retro nod, rounded, soft corners, compact apertures, sturdy, bouncy.
A heavy, rounded sans with broad, cushiony strokes and softly blunted terminals. Curves are prominent and generously rounded, giving counters a compact, slightly pinched feel in places, while verticals and horizontals stay sturdy and even. The overall rhythm is expansive and bold, with simple geometric construction tempered by softened corners and slightly irregular, humanized joins. Numerals follow the same hefty, rounded logic with solid, poster-like silhouettes.
Best suited to display work where weight and presence are an advantage: punchy headlines, posters, storefront or event signage, and bold brand marks. It can also work for short bursts of copy in ads or packaging where a friendly, attention-grabbing voice is desired.
The font projects a warm, approachable confidence with a playful, slightly retro flavor. Its chunky shapes and softened details feel friendly and informal, leaning more toward fun and personality than precision or austerity.
The design appears intended to deliver maximum impact with approachable, rounded geometry—prioritizing bold readability and a fun, modern-leaning retro character. It aims to feel sturdy and energetic while remaining simple and clean enough for broad display use.
Round forms like O/C/G show smooth, continuous curvature and dense interior counters, contributing to a strong color on the page. Diacritics or special characters are not shown; the sample demonstrates a consistent tone from caps through lowercase, with especially prominent, rounded bowls and short, sturdy arms.