Sans Normal Rolis 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, stable, utilitarian, impact, clarity, approachability, simplicity, geometric, rounded, solid, clean, compact apertures.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and circular, with uniform stroke thickness and squared terminals that read crisp at the edges. Uppercase shapes stay relatively geometric (notably the O/C/G), while lowercase forms are sturdy and simplified, with a single‑storey a and g and a short, minimal ear on g. The overall rhythm is even and blocky, with wide bowls (b/p/q/d) and a robust diagonal structure in K, V, W, X, and Y; numerals are similarly full and closed, emphasizing clear silhouettes over delicate detail.
This style suits bold headlines, posters, branding marks, packaging, and short UI or signage strings where strong silhouettes and even texture are priorities. It performs best at medium-to-large sizes, where the tight counters and rounded geometry remain clear and intentional.
The tone is assertive and contemporary, with a friendly, approachable softness from the rounded construction. It feels practical and workmanlike rather than elegant, projecting reliability and straightforwardness in display settings.
The design appears intended to deliver a sturdy, geometric sans voice that stays friendly through rounded forms while maintaining high impact. Its simplified details and consistent stroke behavior suggest an emphasis on quick recognition, strong presence, and clean reproduction across common display applications.
Apertures are relatively tight in several letters (such as e and s), and counters are small for the weight, which increases punch at large sizes but can look dense in long text. The ampersand follows the same compact, heavy logic and matches the overall simplicity of the set.