Sans Normal Oldiv 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra and 'Neogrotesk' by Los Andes (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, utilitarian, clarity, impact, brand voice, modernity, geometric, round, sturdy, compact counters, high legibility.
A heavy, geometric sans with broad proportions and large, open apertures. Strokes are uniform and low in contrast, with smoothly rounded bowls and terminals that read as cleanly cut rather than calligraphic. The uppercase forms feel steady and architectural, while the lowercase shows simple, contemporary construction (single-storey a and g) and compact internal counters that keep the texture dense at display sizes. Numerals are similarly robust and rounded, maintaining consistent weight and clear silhouettes.
This font works best where strong impact and quick recognition are needed: headlines, brand marks, packaging callouts, posters, and wayfinding or large-format signage. Its broad shapes and even stroke weight also make it suitable for short UI labels or buttons when a solid, assertive tone is desired.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels contemporary and practical, suited to brands that want warmth without becoming playful or informal.
The design appears intended as a versatile geometric sans that prioritizes clarity and presence in display and branding contexts. Its simplified constructions and consistent stroke treatment aim for a contemporary, reliable voice that remains friendly through rounded forms.
Letterforms maintain a consistent rhythm with relatively tight-looking counters and a strong, even color on the page. Round characters (O/Q/0/8) are notably circular, and diagonals (V/W/X/Y) are thick and stable, reinforcing a sturdy, engineered feel.