Sans Normal Asrej 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, functional, versatility, clarity, approachability, system design, everyday readability, rounded, open apertures, geometric, balanced, even color.
A clean sans with rounded, circular construction and smooth joins that keep the texture even across text. Curves lean toward near-perfect rounds (notably in O/C/G and the bowls of b/p/q), while straight strokes remain crisp with minimal modulation. Proportions feel balanced and contemporary, with open apertures and clear counters that maintain legibility at text sizes. Numerals follow the same straightforward geometry, with simple, readable forms and consistent stroke endings.
Well suited to UI copy, product pages, dashboards, and other screen-forward contexts where clarity and consistency matter. It also works cleanly for branding systems, editorial subheads, and straightforward signage where a modern, rounded sans tone is desired.
The overall tone is modern and approachable, with a calm neutrality that avoids feeling either overly technical or overly playful. Its rounded geometry gives it a friendly, contemporary voice suited to clear communication and interface-forward design.
The design appears intended as a versatile, contemporary workhorse sans built on rounded geometric forms, aiming for high legibility and a friendly, neutral personality across both headings and continuous text.
Spacing and rhythm read steady in the sample paragraph, producing an even gray value without obvious hotspots. The lowercase shows simple, familiar shapes and a relaxed, readable flow, while the uppercase stays clean and uncluttered for headings and labels.