Sans Normal Afbap 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Luxora Grotesk' by Designova (names referenced only for comparison).
Keywords: branding, headlines, ui, editorial, posters, clean, modern, friendly, lively, approachable, modernization, clarity, approachability, momentum, versatility, rounded, humanist, oblique, open counters, soft terminals.
A rounded, oblique sans with smooth, low-contrast strokes and a gently geometric construction. Curves are broad and continuous, with open apertures and generous counters that keep the texture light and readable. Terminals are clean and largely unadorned, while diagonals and joins stay crisp, giving the face a contemporary rhythm. Uppercase forms feel steady and slightly wide in the round letters, while lowercase shows compact, efficient shapes that maintain even color across words and lines.
This font suits brand systems and marketing where a modern, approachable voice is needed, especially for headlines, subheads, and short blocks of copy. Its open counters and smooth rhythm also make it a solid choice for interface typography, app screens, and product messaging where clarity and a bit of motion are desirable.
The overall tone is modern and friendly, with a subtle forward-leaning energy that reads as active and contemporary rather than formal. Its rounded forms and open shapes lend an approachable, product-oriented feel suitable for everyday communication.
The design appears intended to provide a contemporary oblique sans that balances geometric smoothness with comfortable readability. It aims to deliver a clean, friendly texture that can add emphasis and momentum while remaining versatile across display and text-like settings.
In text, the oblique slant is pronounced enough to be expressive without becoming calligraphic, helping emphasis and headlines feel dynamic. The numerals follow the same rounded, clean logic as the letters, supporting consistent use in UI labels and data-adjacent typography.