Sans Normal Afbaj 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, signage, modern, clean, friendly, energetic, technical, contemporary clarity, forward motion, approachable modernity, functional readability, rounded, oblique, geometric, monoline, open apertures.
This typeface is a smooth, rounded sans with an italic (oblique) construction and largely monoline strokes. Curves are built from broad circular/elliptical forms, giving letters like C, O, and G a clean, continuous feel, while terminals are mostly blunt and slightly angled by the slant. Proportions are balanced and readable, with generous counters and open apertures in letters such as e, c, and s. The overall rhythm is even and steady, with consistent stroke thickness and clear letter separation in text.
It works well for interface and product typography where a clean, modern look and quick scanability are needed, and it also holds up in short headlines and marketing lines thanks to its smooth curves and forward slant. The consistent, rounded shapes make it suitable for signage and display applications that benefit from a contemporary, friendly voice.
The slanted stance and rounded geometry create a contemporary, upbeat tone that feels efficient yet approachable. It reads as modern and pragmatic, with a subtle sense of motion that suits active, forward-leaning messaging without becoming informal or playful.
The design appears intended to deliver a modern sans voice with a built-in sense of momentum, combining geometric roundness with an italic angle for emphasis. Its open forms and steady stroke weight suggest an aim for clear, reliable readability while keeping a sleek, contemporary character.
In running text the italic angle is strong enough to be noticeable while remaining stable and legible, and the rounded bowls help maintain clarity at larger display sizes. Numerals follow the same smooth, geometric logic, keeping a cohesive texture across mixed alphanumeric settings.