Sans Superellipse Hokek 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Bio Sans' and 'Compasse' by Dharma Type, 'Vito' by Dots&Stripes Type, 'Panton' by Fontfabric, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, sturdy, modern, punchy, approachability, impact, clarity, modernity, simplicity, rounded, soft-cornered, compact, blocky, geometric.
A heavy, rounded sans with soft-cornered, superellipse-like curves and broadly uniform stroke thickness. Counters are open but compact, with a slightly condensed, blocky feel in many letters and a consistent, steady rhythm across the alphabet. The lowercase uses single-storey forms (notably a and g) with short, sturdy terminals and minimal stroke modulation; joints and diagonals (k, v, w, x) are clean and simplified. Numerals are bold and highly legible, with rounded bowls and straightforward geometry.
Best suited for display typography where impact and warmth are desired, such as brand marks, packaging, promotional headlines, posters, and short UI or signage labels. The dense, rounded shapes hold up well in large sizes and bold callouts, while the straightforward forms keep words readable in short bursts.
The overall tone is approachable and upbeat while still feeling solid and dependable. Its rounded geometry reads friendly and contemporary, giving headlines a confident, low-friction presence without feeling aggressive.
The design appears intended to deliver maximum visual weight with softened edges, pairing geometric simplicity with a friendly, modern character. It prioritizes bold, compact letterforms and consistent texture for attention-grabbing, contemporary communication.
Round letters like C, G, O, and Q lean toward squared-off curves rather than perfect circles, reinforcing the superelliptical look. The lowercase t has a broad crossbar and compact proportions, and the dot on i/j is round and prominent, which helps clarity at display sizes.