Sans Superellipse Hubaj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Organetto' by Latinotype, 'PF DIN Text' by Parachute, 'Predige' and 'Predige Rounded' by Type Dynamic, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, confident, modern, playful, high impact, approachability, geometric clarity, display focus, rounded, compact, blocky, soft-cornered, high-impact.
This typeface is a heavy, compact sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and dense, with large internal counters that keep forms open despite the weight. Curves tend toward squarish bowls and superelliptical rounds, while terminals are blunt and clean, creating a steady, even rhythm. Spacing feels tight but controlled, emphasizing a solid, poster-ready texture and clear word shapes.
Best suited for headlines, large labels, and short to medium blocks of display text where strong presence is needed. It works well in branding systems that want a modern, approachable feel, and it can hold up in signage and packaging where bold clarity matters.
The overall tone is bold and approachable: energetic without being chaotic, and sturdy without feeling industrial. Its rounded geometry gives it a friendly, slightly playful character, while the mass and simplified shapes project confidence and straightforwardness.
The design appears intended to deliver maximum impact with a friendly geometric softness: a simplified, heavy sans built around rounded rectangular forms for clear, contemporary display typography.
The numerals and capitals read especially strong at a glance, and the squarish curves help maintain consistent color across lines of text. The design prioritizes impact and legibility over delicacy, with minimal detailing and a distinctly geometric voice.