Sans Normal Hobab 25 is a light, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui, packaging, signage, friendly, modern, clean, approachable, playful, approachability, modern clarity, geometric simplicity, brand voice, text legibility, rounded, soft, open, airy, geometric.
A rounded, monoline sans with softly curved terminals and smooth, circular bowls. The geometry leans toward simple arcs and near-circular counters, giving letters a clean, even rhythm with minimal contrast. Proportions feel balanced and open, with generous interior space and uncluttered joins; diagonals and arms stay slender and consistent. Distinctive details include a looped tail on the uppercase Q and single-storey forms for several lowercase characters, reinforcing an informal, contemporary texture.
Well-suited to brand identities, product packaging, and marketing headlines that benefit from a clean yet friendly personality. The open forms and consistent stroke make it a good fit for UI labels, onboarding screens, and signage where clarity at a glance matters, while its rounded character also works nicely for lifestyle and family-oriented communications.
The overall tone is warm and approachable, combining a modern geometric base with gentle rounding that reads friendly rather than strict. Its smooth curves and open shapes create an easygoing, slightly playful voice while still feeling tidy and controlled.
Likely designed to deliver a contemporary, geometric sans with softened edges for a more human, welcoming feel. The emphasis on circular construction, open counters, and simplified lowercase forms suggests an intention to balance everyday legibility with a distinctive, approachable brand tone.
In text, spacing appears even and breathable, supporting a smooth line color without sharp spikes or heavy dark spots. Numerals follow the same rounded construction, with simple, legible shapes that match the alphabet’s soft geometry.