Sans Normal Omgak 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'AC 1928' by Antoine Crama, 'Equip' by Hoftype, 'Banjax' and 'Banjax Notched' by Monotype, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, solid, approachability, impact, clarity, modernity, geometric, rounded, sturdy, compact, open.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, producing dense, even color in text. Counters are generally open and generously rounded (notably in C, O, and e), while terminals tend toward clean, slightly squared endings that keep the shapes crisp. The lowercase shows a single-storey a and g, compact joins, and a sturdy, utilitarian rhythm; numerals are similarly robust with large bowls and straightforward construction.
Well-suited to headlines, posters, packaging, and brand marks where a bold, approachable voice is needed. It also fits UI labels, signage, and short marketing copy that benefits from high visual impact and clear, rounded letterforms.
The overall tone is upbeat and approachable, combining a friendly roundness with a confident, no-nonsense weight. It reads as contemporary and practical, with just enough softness to feel inviting rather than severe.
The design appears intended to deliver a contemporary, friendly sans that stays highly legible at large sizes while maintaining a simple geometric backbone. Its sturdy construction and rounded forms suggest a focus on approachable branding and confident display typography.
At display sizes the wide set and thick strokes create strong headline presence and simple, graphic silhouettes. In longer lines the dense weight and tight interior space can make text feel heavy, so it benefits from comfortable tracking and ample line spacing.