Sans Superellipse Horol 8 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Karnchang' and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, product labels, industrial, sporty, techy, confident, compact, impact, signage, modernity, robustness, geometric system, rounded corners, squarish, blocky, geometric, compact counters.
A heavy, squared sans with rounded corners and a superellipse-based construction. Strokes are uniform and dense, with broad shoulders, flat terminals, and tightly enclosed counters that read as rounded rectangles in letters like O, D, and P. The proportions favor sturdy, wide silhouettes with a compact inner space, while spacing stays even and purposeful, producing a strong, poster-ready texture in text. Lowercase forms keep a simple, mechanical rhythm with minimal stroke modulation and short, stout extenders.
Best suited for headlines, branding, packaging, and signage where a compact, high-impact voice is needed. It performs especially well in short phrases, badges, and large-scale applications where its squared curves and dense texture read as strong and deliberate.
The overall tone is assertive and utilitarian, with a contemporary industrial and sports-signage flavor. Its rounded-square geometry feels modern and technical while still approachable, trading elegance for impact and clarity at a glance.
The design appears aimed at creating a robust display sans built from rounded-rectangular geometry, prioritizing uniformity and punchy presence. Its consistent shaping across letters and figures suggests an intention to deliver a cohesive, modern system for bold branding and attention-grabbing titles.
Numbers and capitals share the same rounded-rectangle logic, giving the set a consistent, engineered feel. The dense counters and chunky joins can make long passages feel dark and tight, but they reinforce a bold, high-impact look for display settings.