Sans Superellipse Hodin 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, bold, friendly, playful, punchy, modern, impact, approachability, modern branding, high visibility, rounded, blocky, compact, soft corners, heavy terminals.
A heavy, rounded sans with squarish, superellipse-like counters and softly blunted corners throughout. Strokes are broadly even with minimal modulation, producing dense, dark text color and a compact rhythm. Curves tend toward rounded-rectangle geometry rather than perfect circles, and joins are simplified and sturdy, giving forms a solid, poster-ready presence. Numerals match the letterforms in weight and geometry, with the same wide apertures and softened corners.
Best suited to display roles where density and impact are desirable—headlines, posters, packaging, app or product branding, and social media graphics. It can also work for short bursts of text such as callouts or UI labels when a friendly, high-visibility voice is needed.
The overall tone is confident and approachable, combining a strong, attention-grabbing mass with softened shapes that feel friendly rather than aggressive. Its rounded rectangular structure gives it a contemporary, slightly playful character that reads well in bold, high-impact settings.
The design appears intended to deliver maximum legibility and impact at larger sizes while keeping a warm, accessible feel through rounded corners and simplified, robust shapes. Its superellipse construction suggests a deliberate, contemporary geometric voice meant to stand out cleanly in modern branding and promotional typography.
Spacing and sidebearings appear tuned for tight, headline-style setting, creating a continuous, chunky texture in paragraphs. The design’s consistent corner rounding and squarish bowls make it feel cohesive across uppercase, lowercase, and figures.